一：学习  STUDY 

Hireal picks up modern management philosophy at home and abroad, brings in advanced scientific technology and production facility and improves itself through continuous trial and adaptation combined with its own conditions.

二：沟通  COMMUNICATION

Communication is the foundation to tactfully cope with drastic competition, involved with multiple meanings, such as the communication between superior and subordinate, the communication across departmental boundaries and the communication with customers or suppliers, etc.

 三：诚信  INTEGRITY

Hireal people always adhere to integrity in business so as to establish our own commercial civilization. We are guided by business principles such as integrity-based, service-oriented, sincere cooperation with partners and true friends with colleagues. We uphold that loyalty and responsibility is the most important integrity to the enterprise, i.e., to tell the faith, to accomplish practical things and to obtain substantial results.

四：创新  INNOVATION

We are fuelled with creativity and unlimited potential. We keep creating, keep learning and have the courage to break out of traditional industry structure. We can only win numerous customers through innovation in operation, in products as well as in services. We are working hard to become the most prominent enterprise and to constantly lead the development tendency in new material industry.

  五：稳健  STEADY

The moderation is the fundamental guarantee for prudent operation, risk prevention and reward to shareholders. No matter in business, in management and in manners/behaviours, we are walking along the path forward on a firm footing without any haste or rash advance. Meanwhile, regardless of how the outside world changes, we stick to our own way and uphold the beliefs to be steady, reliable and persistent.

 六：高效  EFFICIENT

Efficiency acts as the instruction to fulfil “customer-oriented” and to implement our brand strategy. It is always our principle to create efficient work atmosphere for employees and to provide superior value-added service for customers .

 七：环保  ENVIRONMENTAL

In pursuit of green environment, Hireal, as always, complies with natural laws, embraces sustainable development strategy and puts our efforts into eco-friendly production, so as to reward our customers and the society with green & clean superior-quality materials.